Brand
ALL WR, with a space.
The name a person reads is ALL WR. The technical identifier, in domains and code, is allwr. Both are correct. In a sentence written for a person, use the one with the space.
How it is written
- ALL WR in headlines, buttons and any sentence a person will read.
- allwr in the URL, in @allwr.io mail, and wherever the context is technical.
- The line: All we are is all you need.
- Under it, when the origin matters: Powered by Wealthreader.
- Not “Allwr”, not “ALLWR”, and not “All WR” with only the first letter capitalised.
Logo and colour
The published horizontal logo is on this same site. Use it as it is, on a light background, without rearranging the letters or recolouring it.
The structure is navy and the accent is gold. Gold points; it does not flood the page. If you need a piece that is not published, ask hola@allwr.io instead of reconstructing it.